Privacy Policy

Privacy Policy

This website is operated by HelioPrime International Trading Co., Limited. Throughout the site, the terms “HelioPrime”, “we”, “us”, and “our” refer to HelioPrime International Trading Co., Limited. HelioPrime International Trading Co., Limited provides this website, including all information, content, features, tools, products, and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies, and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by this Privacy Policy (“Policy”), including any additional terms, conditions, and policies referenced herein or available by hyperlink, including our Terms of Service, Shipping Policy, Return & Refund Policy, and any other policies posted on this website. This Policy applies to all users of the site, including without limitation browsers, customers, merchants, vendors, and contributors of content.

Please read this Privacy Policy carefully before accessing or using our website. By accessing or using any part of the website, you agree to the collection, use, and disclosure of your information in accordance with this Policy. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services.

We reserve the right to update, change, or replace any part of this Privacy Policy by posting updates to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

SECTION 1 - PERSONAL INFORMATION WE COLLECT

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”

Furthermore, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal details, or other accepted payment methods), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 - HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you regarding orders, products, and services;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

SECTION 3 - COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, tags, and similar tracking technologies to operate and improve our website, personalize your experience, analyze site traffic, and support our marketing and advertising activities (including Google Ads, Google Analytics, and remarketing programs). Below is an overview of the types of cookies we use:

• Strictly Necessary Cookies: Essential for the operation of the website, enabling core features such as secure checkout, shopping cart functionality, and user session management.
• Performance & Analytics Cookies: Collect information about how visitors use our website (e.g., Google Analytics) to help us measure traffic, understand user behavior, and optimize performance.
• Functional Cookies: Remember your preferences, region settings, and choices to provide a more personalized browsing experience.
• Targeting & Advertising Cookies (including Google Ads & Remarketing): Used to deliver relevant advertisements, track ad campaign performance, and build remarketing audiences based on your browsing activity. These cookies may be set through our site by our advertising partners.

You can choose to disable or manage cookies through your browser settings. Note that blocking certain cookies may impact your ability to use specific features of our website, including the shopping cart and checkout process.

SECTION 4 - SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use secure third-party payment gateways, analytics providers (such as Google Analytics), advertising partners (such as Google Ads for GMC advertising compliance), and trusted shipping partners to process transactions, analyze traffic, and deliver your lighting orders.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SECTION 5 - BEHAVIORAL ADVERTISING & GOOGLE COMPLIANCE

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, including personalized ads via Google Ads and merchant platforms. In compliance with Google Merchant Center (GMC) and advertising policies, we ensure transparency regarding data collection for advertising purposes.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by utilizing the following links:

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance Opt-Out Portal: http://optout.aboutads.info/

SECTION 6 - YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

SECTION 7 - DATA RETENTION

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

SECTION 8 - CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

SECTION 9 - CONTACT INFORMATION